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RWC Unstoppables
World Rugby|2019|Product Design|Designer
Unstoppables, World Rugby's campaign to bring more women and girls into the game: bold portraits, player stories and a clear route to start playing.
Context
Draft copy, to be written with David.
The Challenge
Draft copy, to be written with David.
Approach
A campaign site built around the players themselves: full-bleed portraits, a squad wall of real women, personal stories and a sign-up journey for anyone who wanted to try rugby.
System Thinking
Draft copy, to be written with David.
Outcome
Draft copy, to be written with David.
Reflection
Draft copy, to be written with David.
Responsibilities
Campaign web designArt directionUX
Credits
David HampshireDesigner
Next Project
Indian Premier League
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