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The Hundred
ECB|2019|Product Design|Designer
The launch website for The Hundred, the ECB's new cricket competition: a loud, colourful identity built to reach a new, younger audience.
Context
Draft copy, to be written with David.
The Challenge
Draft copy, to be written with David.
Approach
We designed the launch experience around the brand's energy: team selection, the player draft, countdowns, video and sign-up, all in the competition's bright system.
System Thinking
Draft copy, to be written with David.
Outcome
Draft copy, to be written with David.
Reflection
Draft copy, to be written with David.
Responsibilities
Web designBrand applicationLaunch campaign
Credits
David HampshireDesigner
Next Project
Rugby World Cup 2019
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