David is a design technologist who specialises in sport. For over a decade he has shaped digital products for the world's biggest sporting organisations, including Chelsea, The FA, Barcelona and the Premier League, at studios based in London.
With deep expertise in sport, design systems and data visualisation, David creates digital products that balance the speed of live sport with clarity and craft. From matchday platforms to fan engagement tools, his design process combines systems thinking with an instinct for what sporting audiences need.
Currently based in London, working at Stadion and engaging in freelance collaborations worldwide. Please feel free to reach out for work inquiries or download my CV.
Work Experience
Stadion
Principal Designer
London
2022–Present
The Football Association
Lead Designer
London
2020–2022
Pulselive
Design Lead
London
2019–2020
AppBox Media
Innovation & Creative Director
London
2017–2018
Somo
Design Director
London / New York / Bristol
2014–2016
Aqueduct
Senior Mobile / Motion Designer
London
2011–2013
Selected Clients
Chelsea
England Football
The FA
Six Nations
Harlequins
IRFU
Barcelona
World Rugby
Premier League
WTA
AFL
The Hundred
ECB
Expedia
Liverpool
Manchester City
Southampton
Brentford
West Ham
Paris Saint-Germain
Leeds
Luton Town
Sunderland
Rangers
OneFootball
Analysis
FIFA
ITF
Team GB
World Sailing
Paramount
Columbia
New Line Cinema
Wasps Rugby
RFU
Nike
Busuu
News Corp
The Sun
De Beers Group
Wall Street Journal
BP
Matchday
Women's Super League
Love Canada
Brighton
Everton
Disciplines
Sport & Live Events
Product Design
Design Systems
Data Visualisation
UX & Interaction Design
Brand Identity
Motion Design
Web & UI Design
Prototyping
AI Workflows
Front-end Development
What I'm Reading
Shoe Dog
Phil Knight
The story behind Nike from its founder.
The Expectant Father
Armin A. Brott
The essential guide for dads-to-be.
Magic is Dead
Ian Frisch
A journey into the underground world of modern magic.
Parks 2
Brian Kelley
A photographic celebration of America's national parks.
Inspiration
Virgil Abloh
Designer & Creative Director
Blurred the lines between streetwear, art and high fashion.
Jony Ive
Industrial Designer
Defined a generation of product design at Apple.
Marcelo Bielsa
Football Manager
Relentless pursuit of a philosophy, regardless of the odds.
Paula Scher
Graphic Designer
Bold, typographic identity work that shaped modern branding.
Tinker Hatfield
Sneaker Designer
The mind behind the Air Jordan line and Nike innovation.
Daniel Ek
Spotify Founder
Reimagined how the world listens to music.