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Lionesses Identity
The FA|2022|Product Design|Designer
Identity concepts for the Lionesses: an iridescent, holographic look built for player portraits, alongside creative for the FA's Football Pride shirt.
Context
Draft copy, to be written with David.
The Challenge
Draft copy, to be written with David.
Approach
We explored an identity system around a holographic wordmark and light-washed player portraits, tested across individual players and team lockups.
System Thinking
Draft copy, to be written with David.
Outcome
Draft copy, to be written with David.
Reflection
Draft copy, to be written with David.
Responsibilities
Brand identityArt directionCampaign design
Credits
David HampshireDesigner
Next Project
Identity Studies
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