England Visual Branding

The FA|2021|Product Design|Designer

A visual language for the England men's team: bold poster concepts and a matchday poster series for World Cup qualifiers, built from type, player cut-outs and the red and blue of the shirt.

Context

Draft copy, to be written with David.

The Challenge

Draft copy, to be written with David.

Approach

We explored a set of poster concepts around attitude words, then carried the system into a matchday series for every qualifier, from Albania to San Marino.

System Thinking

Draft copy, to be written with David.