(03/28)
Chelsea FC App
Chelsea|2025|Product Design|Senior Product Designer
A personalised Chelsea FC app: onboarding that builds your own shirt, a live match centre with AI match summaries, news, video, shop, tickets and squads.
Context
Draft copy, to be written with David.
The Challenge
Draft copy, to be written with David.
Approach
We designed the app's core journeys: personalised onboarding, a home that adapts to matchday, a live match centre with player stats and AI summaries, news and video, retail, tickets and squads.
System Thinking
Draft copy, to be written with David.
Outcome
Draft copy, to be written with David.
Reflection
Draft copy, to be written with David.
Responsibilities
Product designApp UX and UIPersonalisationLive and matchday experience
Credits
David HampshireSenior Product Designer
StadionDesign & Technology Partner
Next Project
Six Nations Rugby
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